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ISPO SHOW REPORT | Qualified attendance and interest for the brand

During the last edition of ISPO, the international fair for sport business, which took place at the Munich trade show facilities from Sunday 3rd to Wednesday 6th February, Kayland presented substantial innovations for its collection, which struck the attention of the media and professionals engaged at the fair.

The new Ice Dragon and Dry Dragon models, dedicated respectively to ice climbing and dry tooling (an absolute novelty for this discipline), attracted a large audience, which required considerable effort from the Kayland team to satisfy the many requests for explanation and in-depth analysis of the various technologies, materials and technical solutions adopted on these innovative models.

The event that marked the fair was above all the media tam tam linked to the presence at the stand of Denis Urubko, a new member of the Kayland ambassador team, who had just returned from a Patagonia expedition a few days ago. Available as always, the strong Russian/Polish mountaineer (adopted by Italy) was the protagonist of an aperitif meeting open to public, which concluded with style the first day of the show.

In general, for Kayland an excellent response in terms of turnout at the stand, interest in the collection and concrete possibilities to increase the presence on the market.


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