Kayland's novelties shine at ISPO 2018
During the last edition of the ISPO fair in Munich, held from January 28th to 31st, Kayland presented some important news of its mountaineering and trekking collection, making an important statement to complete the relaunch of the brand as a reference point, in the mountain world, for technicality, functionality and technology.
The interest and consensus generated by the new models have been wide and diffused, giving the MGM Group brand an important confirmation of the effectiveness of the ongoing strategy in the use of cutting-edge technologies for the construction of versatile and technical models, linked to a professional use at high altitude.
Just to mention a representative model of this audience involvement, the new 4001 GTX has aroused strong appreciation, thanks to the particular construction of the upper and the hyper-technical sole package, and was chosen as the brand image by professionals, as agents, representatives, print, but above all it has become a favorite of mountain professionals, such as mountain guides, climbers and other mountain performers, as a product of certain success and as a choice for their business.
To further demonstrate the growth in terms of people interested in the development and innovation of Kayland, the booth with record attendance, which was for all four days of exhibition massive and qualified.